SampleSample athletes. Identities, followers and prices are fictional, and no bid or payment is taken. View published athletes

Athlete sponsorship, one race at a time

Back them before everyone else does.

backk.me is an auction for the logo spaces on rising athletes’ race kit: bid on a numbered space, from the chest to a calf, for one race, and pay only if you win.

Back an athlete I’m an athlete

For local businesses and fans who want their name on an athlete they believe in, and for grassroots and semi-pro athletes with a following.

Drag to turn

Running · London, UKMaya Chen

Maya ChenLondon Marathoncloses in 6 daysfrom $81
Jamie RiveraSpring Opencloses in 20 daysfrom $75
Sam OkaforHYROX Race Daycloses in 34 daysfrom $40

Sample set of 3

Find an athlete

Every published athlete, with their next race, the cheapest open space and when bidding closes. Open a card to see their spaces on the 3D model.

Showing 3 of 3 athletes, closing soonest first · 9 sample spaces

Follower counts are self-reported by each athlete and may overlap across platforms. Prices are the lowest bid each space will take right now.

For sponsors

How backing
works

Five steps from bid to proof. Your card is charged only if you win, and you’re refunded in full if the athlete declines, doesn’t answer in 48 hours.

Pick a space
Choose an athlete, one of their races and a numbered space on their kit. Preview your logo on their 3D model first.
Any time before bidding closes
Any time before bidding closes
Not charged
Looking costs nothing.
Bid
Save a card once, through Stripe. Bidding starts at the athlete’s minimum and goes up in $10 steps.
Until bidding closes
Until bidding closes
Not charged
Your card is saved, not charged. You pay only if you win.
Win, then the athlete accepts
The top bid when bidding closes wins, and your saved card is charged then. New offers add a 1% sponsor fee on top of your bid. The athlete has 48 hours to accept you.
At the close, then 48 hours
At the close, then 48 hours
Charged at close
If they decline or don’t answer in 48 hours: full refund, including the fee.
They wear it on the day
The athlete races with your logo on the space you won, then uploads photos or video from the day as proof.
Race day
Race day
Delivery
After acceptance, the seller is responsible for delivery and refunds.
Proof stays, payouts are monthly
See proof and report missing delivery in your collection. Eligible proceeds are paid from the seller’s Stripe account at month end, at least 14 days after acceptance.
Monthly, when eligible
Monthly, when eligible
Paid out
The athlete gets the winning bid less Stripe’s actual processing costs on your full charge.

Worked example · sample athlete

$160 on Maya’s chest

You bid $160 for space 1, Maya Chen’s chest, at the London Marathon, and you’re on top when bidding closes on 29 October. Your saved card is charged $161.60, including the 1% fee. Maya accepts within 48 hours, races on 5 November and uploads photos from the day. Proof stays available in your collection. Eligible proceeds are paid from Maya’s Stripe account at month end, at least 14 days after acceptance.

Your winning bid: $160
Tech fee (1%): +$1.60
Your total charge: $161.60
Maya receives, before card processing: $160

This example uses new-offer terms. Previously published offers keep their agreed fees, disclosed before bidding. Sponsors and athletes must be 18 or over. All amounts are in US dollars. Sponsors pay sellers directly through Stripe. backk.me takes the 1% tech fee. More for sponsors

For athletes

Race? Get your model made.

Sponsors bid on the spaces on your race kit, one race at a time. Your model is how they find you, and it takes four steps.

Step 1 of 4
Your profile
Name, sport, city, your story and your social accounts.
Step 2 of 4
Four photos
Front, left side, back and right side, in your race kit.
Step 3 of 4
Your 3D model
Made from your photos. You check it and approve it.
Step 4 of 4
Your spaces
Up to 15 numbered spaces, wherever a logo can sit, each with its own minimum.

Your spaces: Place up to 15 numbered spaces wherever a logo can sit on your model, and set a minimum for each.
Your races: Choose which races go up for bids, which spaces you sell at each, and when bidding closes.
Your call: When bidding closes you have 48 hours to accept or decline the winning sponsor.
Your proof: Upload photos or video from the day. Sponsors can view proof and report delivery issues; proof does not release money.

What you take home

For new offers, your winning bid less Stripe’s actual processing costs on the full sponsor charge. Sponsors pay the 1% fee on top. Eligible proceeds are paid at month end, at least 14 days after acceptance.

Winning bid, for example: $500
Sponsor’s fee (1%): +$5
Sponsor pays: $505
You receive, before card processing: $500

Get your model made How it works for athletes

Athlete accounts need a subscription. You save a card at sign-up, and nothing is charged.
Profile and model setup are free. Your 14-day trial starts when you’re ready to publish, with the first charge when it ends.
US$4.99/month until 1 January 2027, 00:00 Hong Kong time, then US$9.99/month for everyone.
Up to five new outfit models per rolling 30 days.
Cancelling stops renewal at the end of the period. It never cancels sponsorships you have, proof, disputes or money you’ve earned.
Adults 18+ only. Historical offers keep their agreed fees.

Athlete sponsorship, one race at a time

Back them before everyone else does.

backk.me is an auction for the logo spaces on rising athletes’ race kit: bid on a numbered space, from the chest to a calf, for one race, and pay only if you win.

Back an athlete I’m an athlete

For local businesses and fans who want their name on an athlete they believe in, and for grassroots and semi-pro athletes with a following.

Athletes

Find an athlete

Loading athletes…

SampleSample athletes. Identities, followers and prices are fictional, and no bid or payment is taken. View published athletes

Athlete sponsorship, one race at a time

Back them before everyone else does.

backk.me is an auction for the logo spaces on rising athletes’ race kit: bid on a numbered space, from the chest to a calf, for one race, and pay only if you win.

Back an athlete I’m an athlete

For local businesses and fans who want their name on an athlete they believe in, and for grassroots and semi-pro athletes with a following.

Drag to turn

Running · London, UKMaya Chen

Maya ChenLondon Marathoncloses in 6 daysfrom $81
Jamie RiveraSpring Opencloses in 20 daysfrom $75
Sam OkaforHYROX Race Daycloses in 34 daysfrom $40

Sample set of 3

Find an athlete

Every published athlete, with their next race, the cheapest open space and when bidding closes. Open a card to see their spaces on the 3D model.

Showing 3 of 3 athletes, closing soonest first · 9 sample spaces

Follower counts are self-reported by each athlete and may overlap across platforms. Prices are the lowest bid each space will take right now.

For sponsors

How backing
works

Five steps from bid to proof. Your card is charged only if you win, and you’re refunded in full if the athlete declines, doesn’t answer in 48 hours.

Pick a space
Choose an athlete, one of their races and a numbered space on their kit. Preview your logo on their 3D model first.
Any time before bidding closes
Any time before bidding closes
Not charged
Looking costs nothing.
Bid
Save a card once, through Stripe. Bidding starts at the athlete’s minimum and goes up in $10 steps.
Until bidding closes
Until bidding closes
Not charged
Your card is saved, not charged. You pay only if you win.
Win, then the athlete accepts
The top bid when bidding closes wins, and your saved card is charged then. New offers add a 1% sponsor fee on top of your bid. The athlete has 48 hours to accept you.
At the close, then 48 hours
At the close, then 48 hours
Charged at close
If they decline or don’t answer in 48 hours: full refund, including the fee.
They wear it on the day
The athlete races with your logo on the space you won, then uploads photos or video from the day as proof.
Race day
Race day
Delivery
After acceptance, the seller is responsible for delivery and refunds.
Proof stays, payouts are monthly
See proof and report missing delivery in your collection. Eligible proceeds are paid from the seller’s Stripe account at month end, at least 14 days after acceptance.
Monthly, when eligible
Monthly, when eligible
Paid out
The athlete gets the winning bid less Stripe’s actual processing costs on your full charge.

Worked example · sample athlete

$160 on Maya’s chest

Your winning bid: $160
Tech fee (1%): +$1.60
Your total charge: $161.60
Maya receives, before card processing: $160

For athletes

Race? Get your model made.

Sponsors bid on the spaces on your race kit, one race at a time. Your model is how they find you, and it takes four steps.

Step 1 of 4
Your profile
Name, sport, city, your story and your social accounts.
Step 2 of 4
Four photos
Front, left side, back and right side, in your race kit.
Step 3 of 4
Your 3D model
Made from your photos. You check it and approve it.
Step 4 of 4
Your spaces
Up to 15 numbered spaces, wherever a logo can sit, each with its own minimum.

Your spaces: Place up to 15 numbered spaces wherever a logo can sit on your model, and set a minimum for each.
Your races: Choose which races go up for bids, which spaces you sell at each, and when bidding closes.
Your call: When bidding closes you have 48 hours to accept or decline the winning sponsor.
Your proof: Upload photos or video from the day. Sponsors can view proof and report delivery issues; proof does not release money.

What you take home

Winning bid, for example: $500
Sponsor’s fee (1%): +$5
Sponsor pays: $505
You receive, before card processing: $500

Get your model made How it works for athletes

Athlete accounts need a subscription. You save a card at sign-up, and nothing is charged.
Profile and model setup are free. Your 14-day trial starts when you’re ready to publish, with the first charge when it ends.
US$4.99/month until 1 January 2027, 00:00 Hong Kong time, then US$9.99/month for everyone.
Up to five new outfit models per rolling 30 days.
Cancelling stops renewal at the end of the period. It never cancels sponsorships you have, proof, disputes or money you’ve earned.
Adults 18+ only. Historical offers keep their agreed fees.

Back them before everyone else does.

Find an athlete

Maya Chen

Jamie Rivera

Sam Okafor

How backingworks

Pick a space

Bid

Win, then the athlete accepts

They wear it on the day

Proof stays, payouts are monthly

$160 on Maya’s chest

Race? Get your model made.

Your profile

Four photos

Your 3D model

Your spaces

What you take home

Back them before everyone else does.

Find an athlete

Back them before everyone else does.

Find an athlete

Maya Chen

Jamie Rivera

Sam Okafor

How backingworks

Pick a space

Bid

Win, then the athlete accepts

They wear it on the day

Proof stays, payouts are monthly

$160 on Maya’s chest

Race? Get your model made.

Your profile

Four photos

Your 3D model

Your spaces

What you take home

How backing
works

How backing
works